ITRI's Duane Varan comments in Broadcasting & Cable Magazine
Professor Duane Varan contributes to Claire Atkinson's cover article in Broadcasting & Cable Magazine "Girl Power!" about women's increasing influence over film and television.
Media producers and advertisers now realise that women are now watching more media than men, are loyal viewers and are the ones making many of the household's major purchasing decisions.
"Our research shows that new technology actually helps to accommodate the gender difference." Duane Varan.
