Associate Professor Steven Bellman
Associate Professor Steve Bellman is the Deputy Director of the Interactive Television Research Institute at Murdoch University, Perth, Western Australia.
His new book, Marketing Communications: Theory and Applications, co-written with Professor John R. Rossiter, is the definitive new text in the field. His research in interactive advertising and communications has appeared in leading international journals such as the Journal of Marketing, Management Science, Communications of the ACM, Journal of Advertising Research, Journal of Interactive Marketing and Journal of Interactive Advertising. Steve is a member of the Editorial Boards of the Journal of Advertising and Electronic Markets. He has also served as Guest Editor of the Journal of Electronic Commerce Research.
Before joining ITRI, Steve was a Senior Lecturer at the University of Western Australia's Graduate School of Management. He also spent two and half years in the United States as a Postdoctoral Research Fellow with the Wharton Forum on Electronic Commerce at the University of Pennsylvania's Wharton School, when it was ranked the number one business school in the world.
He has an Honours Degree in Commerce and Communication from Murdoch University and a PhD in Internet Marketing from the Australian Graduate School of Management in Sydney, Australia.
Steve has also been a partner in a Sydney-based Web consultancy and has seven years experience as an Art Director in advertising agencies in Perth and London.
